Privacy Policy
Privacy Policy
Last Updated: May 5, 2026
About This Policy
Pathroot Health, Inc. respects your privacy. This policy explains how we collect, use, share, and protect information about visitors to pathroothealth.com and prospective customers who interact with us through the Site, email, sales conversations, and marketing channels. It applies only to information we collect through our marketing and sales activities. It does not govern data processed within the Pathroot Health platform on behalf of our customers (addiction treatment organizations and other healthcare providers); that data is governed by separate written agreements, including Business Associate Agreements (BAAs) and Data Processing Agreements (DPAs) where applicable. If you are a patient, family member, or other end user of a treatment program that uses Pathroot Health, please contact your treatment provider for information about how your data is handled within the platform.
Information We Collect
When you fill out a form on our Site (such as requesting a demo, contacting sales, or subscribing to updates), we collect the information you submit. This typically includes your name, business email address, company name, job title, phone number, and any details you choose to share about your needs or interests. When you visit the Site, we also automatically collect technical information including your IP address, browser type and version, device type, operating system, referring URL, pages viewed, and the time and date of your visit, through cookies, pixels, and similar technologies. We may also receive information about you from third-party data providers, business partners, public sources, and social media platforms when you engage with our content there.
Cookies and Tracking
We use cookies and similar technologies to operate the Site, analyze traffic, and understand how visitors interact with our content. These include strictly necessary cookies required for Site function, analytics cookies (such as Google Analytics), and marketing cookies (such as the LinkedIn Insight Tag). You can control cookies through your browser settings and, where required by law, through our cookie consent banner. Disabling certain cookies may affect Site functionality.
How We Share Information
We do not sell your personal information. We share information only in limited circumstances: with service providers who perform services on our behalf (such as hosting, analytics, CRM, marketing automation, email delivery, and security); in connection with business transactions such as a merger, acquisition, financing, or sale of assets; when required by law, subpoena, or court order, or to protect our rights or the safety of others; and with your consent for other purposes. The Site may contain links to third-party websites; we are not responsible for their privacy practices.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Marketing contact information is retained until you opt out or until we determine it is no longer relevant to our business.
Your Rights and Choices
Depending on where you live, you may have rights to access, correct, delete, or port your personal information; to restrict or object to certain processing; to withdraw consent; and to opt out of marketing communications or the "sharing" of personal information for cross-context behavioral advertising. To exercise any of these rights, please contact us using the information below. We will respond within the timeframes required by applicable law and may need to verify your identity before fulfilling your request. If you are in the EEA or UK and believe we have not addressed your concern, you have the right to lodge a complaint with your local data protection authority.
California Residents
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA, including the rights described above. We do not sell personal information for monetary value. To the extent that our use of advertising and analytics cookies constitutes "sharing" under the CCPA, you may opt out by adjusting your cookie preferences or contacting us. We do not knowingly collect or sell the personal information of minors under 16.
Children's Privacy
The Site is intended for business audiences and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
International Data Transfers
Pathroot Health is based in the United States, and information we collect may be processed in the United States or other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your country. Where required, we use appropriate safeguards (such as standard contractual clauses) to protect personal information transferred internationally.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. If we make material changes, we will provide additional notice, such as a notice on the Site or an email to registered contacts. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us at privacy@pathroothealth.com. You can also write to us at: Pathroot Health, Inc., [INSERT MAILING ADDRESS].
