Free self-audit · 15 checks · about an hour
How easy is your program to reach?
We visited roughly 100 treatment program websites trying to start referral conversations. Most made it harder than it should be. Run the same audit on your own front door — right here, no form required.
0 of 15 answered
Answer honestly for your program today — nobody is grading this but you
1. Find the door
From your homepage, a first-time visitor can find a way to contact you in under 15 seconds, without scrolling to the footer
There is a visible path for someone who is not ready for admissions — a general question, a professional inquiry, a referral conversation
Your site tells a referral partner — a clinician, therapist, EAP, attorney, interventionist, or alum — whom to contact and how
2. Walk through it
Your own contact form works: it submits, sends a confirmation, and the inquiry lands in your CRM
Every email address published on your site accepts mail — none bounce
Your website chat tool answers a real question (levels of care, insurance, a reluctant loved one) instead of only collecting contact information
A visitor can make contact while sharing minimal personal information
3. Time the response
A business-hours call reaches a person who can help — no long holds or transfer loops
An after-hours call reaches something useful, not a dead end
A submitted inquiry gets a human reply the same day — and you measure it
Someone is accountable for inquiries that are not admissions-ready, with a service standard
4. Route the exceptions
Your chat tool can hand a request it does not recognize — like a referral inquiry — to a person
A referral-partner inquiry goes to a named owner who knows to expect it
Declining an opportunity requires a conversation first to understand what is being offered
Failed forms, bounced emails, and abandoned chats are monitored — nothing disappears without a trace
Your front door score
Answer all fifteen checks to see your score, a breakdown by stage, and where to start. Most programs find at least one broken link in the chain — and nearly all of them are fixable without new marketing spend.
No form required for the PDF. Re-run this audit quarterly — things break quietly.
