
Webinar | Thursday, June 25th at 1 pm ET
New Pathways to Patients
Reducing Dependence on Google, Historic Referrals, and Outdated Growth Channels
Join us live June 25th at 1 pm ET
SUD treatment programs have long relied on a familiar mix of acquisition channels — Google, alumni referrals, professional relationships, call centers, and BD. Those channels are getting more expensive, more crowded, and less predictable.
At the same time, self-insured employers are looking for better ways to connect employees and families to quality treatment — opening new opportunity in employer-sponsored referral pathways and selective provider networks. This 30-minute panel covers how to prepare.
What we'll cover:
What makes a program attractive to employer-sponsored networks
Why outcomes and family engagement increasingly drive referrals
How to prepare for selective provider networks
Practical first moves — without overhauling your operation
Who should attend:
Treatment center owners, CEOs, BD leaders, admissions leaders, and operators.
SUD treatment programs have long relied on a familiar mix of acquisition channels — Google, alumni referrals, professional relationships, call centers, and BD. Those channels are getting more expensive, more crowded, and less predictable.
At the same time, self-insured employers are looking for better ways to connect employees and families to quality treatment — opening new opportunity in employer-sponsored referral pathways and selective provider networks. This 30-minute panel covers how to prepare.
What we'll cover:
What makes a program attractive to employer-sponsored networks
Why outcomes and family engagement increasingly drive referrals
How to prepare for selective provider networks
Practical first moves — without overhauling your operation
Who should attend:
Treatment center owners, CEOs, BD leaders, admissions leaders, and operators.
SUD treatment programs have long relied on a familiar mix of acquisition channels — Google, alumni referrals, professional relationships, call centers, and BD. Those channels are getting more expensive, more crowded, and less predictable.
At the same time, self-insured employers are looking for better ways to connect employees and families to quality treatment — opening new opportunity in employer-sponsored referral pathways and selective provider networks. This 30-minute panel covers how to prepare.
What we'll cover:
What makes a program attractive to employer-sponsored networks
Why outcomes and family engagement increasingly drive referrals
How to prepare for selective provider networks
Practical first moves — without overhauling your operation
Who should attend:
Treatment center owners, CEOs, BD leaders, admissions leaders, and operators.
Meet the panelists

Carolyn Bradfield
CEO

Brent Palmer
CMO

Bruce Ahern
Board Chairman

Mike Guardalabene
CTO

Pathroot Health
Digital family support systems for addiction treatment organizations
© 2026 Pathroot Health Inc. All rights reserved.
Ready to engage families from day one?
See how Pathroot helps treatment programs activate families, keep them aligned, and improve outcomes.

Pathroot Health
Digital family support systems for addiction treatment organizations
© 2026 Pathroot Health Inc. All rights reserved.
Ready to engage families from day one?
See how Pathroot helps treatment programs activate families, keep them aligned, and improve outcomes.

Pathroot Health
Digital family support systems for addiction treatment organizations
© 2026 Pathroot Health Inc. All rights reserved.