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Webinar | Thursday, June 25th at 1 pm ET

New Pathways to Patients

Reducing Dependence on Google, Historic Referrals, and Outdated Growth Channels

Join us live June 25th at 1 pm ET

SUD treatment programs have long relied on a familiar mix of acquisition channels — Google, alumni referrals, professional relationships, call centers, and BD. Those channels are getting more expensive, more crowded, and less predictable.

At the same time, self-insured employers are looking for better ways to connect employees and families to quality treatment — opening new opportunity in employer-sponsored referral pathways and selective provider networks. This 30-minute panel covers how to prepare.

What we'll cover:

  • What makes a program attractive to employer-sponsored networks

  • Why outcomes and family engagement increasingly drive referrals

  • How to prepare for selective provider networks

  • Practical first moves — without overhauling your operation


Who should attend: 

Treatment center owners, CEOs, BD leaders, admissions leaders, and operators.

SUD treatment programs have long relied on a familiar mix of acquisition channels — Google, alumni referrals, professional relationships, call centers, and BD. Those channels are getting more expensive, more crowded, and less predictable.


At the same time, self-insured employers are looking for better ways to connect employees and families to quality treatment — opening new opportunity in employer-sponsored referral pathways and selective provider networks. This 30-minute panel covers how to prepare.


What we'll cover:

  • What makes a program attractive to employer-sponsored networks

  • Why outcomes and family engagement increasingly drive referrals

  • How to prepare for selective provider networks

  • Practical first moves — without overhauling your operation


Who should attend: 

Treatment center owners, CEOs, BD leaders, admissions leaders, and operators.

SUD treatment programs have long relied on a familiar mix of acquisition channels — Google, alumni referrals, professional relationships, call centers, and BD. Those channels are getting more expensive, more crowded, and less predictable.


At the same time, self-insured employers are looking for better ways to connect employees and families to quality treatment — opening new opportunity in employer-sponsored referral pathways and selective provider networks. This 30-minute panel covers how to prepare.


What we'll cover:

  • What makes a program attractive to employer-sponsored networks

  • Why outcomes and family engagement increasingly drive referrals

  • How to prepare for selective provider networks

  • Practical first moves — without overhauling your operation


Who should attend: 

Treatment center owners, CEOs, BD leaders, admissions leaders, and operators.

Meet the panelists

Headshot of Carolyn Bradfield

Carolyn Bradfield

CEO

Headshot of Brent Palmer

Brent Palmer

CMO

Headshot of Bruce Ahern

Bruce Ahern

Board Chairman

Headshot of Mike Guardalabene

Mike Guardalabene

CTO

Stylized tree with white trunk and leaves, teal accents as berries/in trunk, against black backdrop.

Pathroot Health

Digital family support systems for addiction treatment organizations

Social

© 2026 Pathroot Health Inc. All rights reserved.

Ready to engage families from day one?

See how Pathroot helps treatment programs activate families, keep them aligned, and improve outcomes.

Stylized tree with white trunk and leaves, teal accents as berries/in trunk, against black backdrop.

Pathroot Health

Digital family support systems for addiction treatment organizations

Social

© 2026 Pathroot Health Inc. All rights reserved.

Ready to engage families from day one?

See how Pathroot helps treatment programs activate families, keep them aligned, and improve outcomes.

Stylized tree with white trunk and leaves, teal accents as berries/in trunk, against black backdrop.

Pathroot Health

Digital family support systems for addiction treatment organizations

Social

© 2026 Pathroot Health Inc. All rights reserved.